Medtech & digital health · Australian aged care
Westawi is a commercial partner for medtech and digital health companies selling into Australian aged care. We run enterprise sales and go-to-market alongside your team, so your founders can stay focused on product, evidence and regulation.
In one line
You build and validate the product. We build the pipeline and turn pilots into contracts.
01
Most medtech teams are led by clinicians and engineers. Aged care providers buy like enterprises: boards, clinical governance committees and procurement all have a say.
02
A pilot without agreed success criteria, a named decision-maker and pricing settled up front tends to end in a thank-you, not a contract.
03
Aged care runs on trust and introductions. Getting in front of the right person, and staying there through a long cycle, is a sales discipline in its own right.
Who we partner with
Your product is live and in use with real customers or pilot sites.
Your regulatory position is settled: included on the ARTG, or confirmed as excluded or exempt.
You sell to aged care: residential aged care, Support at Home or community nursing.
You want a commercial partner, not a reseller: someone inside the sales motion with you.
You're Australian, or an overseas company establishing an Australian presence.
Idea or pre-product stage
Looking for a TGA sponsor, importer or distributor
Consumer-only products with no provider buyer
A direct competitor of a company we already represent
Ways to work together
Monthly retainer plus success fee
We act as your head of sales into aged care: account plans, pipeline, board-level conversations and contract negotiation, for an agreed number of days each month.
Fixed scope and fee
We redesign your pilot so it is built to convert: success criteria, decision-makers and commercial terms agreed before day one, then we manage it through to signature.
Success fee on introduced contracts
For teams with their own sales function: we open qualified doors with providers and hand over warm, documented opportunities.
How an engagement runs
Step 1
Ideal customer, buyer map, pricing and where your current deals are stalling.
Step 2
A pilot and proposal structure that gives a provider board a clear reason to say yes.
Step 3
Targeted outreach, account management and enterprise negotiation through to signature.
Step 4
A documented playbook and pipeline, ready for the sales team you hire next.
Our commitments to you
We present your product using the claims you have approved, consistent with the Therapeutic Goods Advertising Code.
We never represent two competing products at the same time.
Contracts are between you and the provider. We don't resell, import or act as sponsor.
What counts as a sourced deal, how fees work and how the engagement ends, all agreed in writing.
Who you'll work with
Principal & Co-Director, Westawi
Sally has spent more than 25 years in B2B enterprise sales, taking complex products to senior buyers and turning interest into signed contracts. She holds a Bachelor of IT from UTS and leads Westawi's commercial growth and AI implementation practice from Noosa on the Sunshine Coast.
Westawi brings that discipline to medtech founders who have built something clinically valuable and now need it adopted at scale.
A 20-minute conversation is enough to tell whether we're the right fit for your product.